Overview of the research into the attitudes of health professionals

Nuts for Life is a strategic nutrition communications initiative established for the Australian tree nut industry to provide information about the nutrition and health benefits of tree nuts.

Tree nuts include almonds, Brazil nuts, cashews, chestnuts, hazelnuts, macadamias, pecans, pine nuts, pistachios and walnuts. Nuts for Life aims to provide useful, accurate and up‐to‐date information on the nutritional importance of tree nuts in the diet to health professionals and to the wider Australian community.

The results of the program and its direction have been evaluated via specific market research projects in 2003, 2005, 2008, 2010 and 2012 to help evaluate the program and determine its strategic direction moving forward.

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